On-Demand Printing (ODP) has changed the way small publishers get a new title into the marketplace.
ODP is happening because of the invention of machines which print and bind books, one at a time, in small or large multiples, keeping the quality the same at low cost. Prior to this, the only way to get quality at low prices was a large press run which took a lot of up-front money; then the money may or may not dribble back over time.
With ODP, the capital investment is much smaller, which is good for small niche book markets like bicycling atlases for local markets like Madison. For more information, see the FAQ at right.